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Roads? Where we’re going we don’t need roads!

Blockbuster, Compaq, General Motors, MySpace, Motorola, HMV – What do all of these companies have in common? FAILURE.

They all failed as companies when they really didn’t need to. You could spend hours looking into each company individually and working out exactly why they didn’t reach the dizzying heights of other similar companies, Netflix, Facebook and Apple to name just a few. However there is one simple answer. They did not see the future; they all failed to move with the times and adapt to the current and upcoming climate of business, which meant they did not meet their customers’ needs the way others did. These where multi-million-pound business and even they got left behind by those who were adaptable and willing to mould to the ever changing needs of the business.

So, what I wanted to do is share some knowledge and some opinions of an area in which I believe the world is moving into that a lot of us aren’t taking advantage of. What is that area I hear you ask?


Now before we all unplug our desk phones and throw them in the bin let’s not get it wrong. The good old fashioned telephone most certainly still has its place. It’s a fantastic bit of kit and it enables us at the press of a button to have a verbal conversation with someone or even multiple people in seconds. However, it does have its limits. Below is a pie chart that I’m sure most of us have seen before, it shows us exactly how important each part of how we communicate is. Those parts being the words you use, the tone of voice and most importantly your body language. (Starting to see where I’m going with this?)

So next time you pick up the phone to talk to a potential customer, supplier or even a new member of staff, remember you’re missing out on 55% of what’s being communicated between the participants of the phone call and think ‘could video be better?’


Above: The Pie chart depicting the split between words, tone and body language as originally detailed by Albert Mehrabian.

Now, let’s have a look at one of the other main ways video can really benefit a business. We have established that most of the time we would prefer and also gain more by having the conversation face to face but imagine being able to achieve that without spending hours on the road. If any of you are like I used to be; I had to spend hours and hours on the road driving from one appointment to the next, when a lot of these journeys could be swapped out for a Video Conference.  

So let’s sum it up. You get the full conversation – rather than losing 55% and you can save huge amounts of money and time.

Does this sound like something you or your business could benefit from? Let me know. Don’t sit around and become the next Blockbuster…. #talktotaurus

By Phil Langford – Sales Consultant

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