By Deepak Doll
As experimental as last year’s iPhone X may have been, sales of Apple’s flagship certainly proved that two things are here to stay: the all-screen form-factor and the price point. Sadly though, from what we gather from last night’s #AppleLaunchEvent, the iPhone X has already been canned in favour of a new iPhone line-up.
Last night we learned of three new devices: the iPhone XS, XS Max and iPhone XR. We won’t bore you with the techie details of the new additions as much of this is available online, but to summarise, the XS is an upgrade to the X, the XS Max is a larger version of the XS and the XR is a more affordable version of the XS. A bunch of new features include greater security for facial recognition and new 512GB variants for those wishing to verge the half-way point to 1TB of storage – that’s a lot of selfies!
No iPhone 9 though, as some were expecting, so if you’ve not yet bought into the all-screen experience, the iPhone 8 is your baby (more to follow).
This leads us on to the real opportunity in the business market: iPhone 8 and iPhone 7. Along with the X, Apple removed the iPhone 6S and SE from their website, leaving the door open for last year’s 8 and the previous year’s 7 to fill the void for sensible options when it comes to mass deployment.
The iPhone 7 & 8 has dropped in price, meaning we have two new and powerful options for the mid-tier market, with iPhone 7 looking like a solid contender for corporate use.
The reality of this price revision is that businesses can now get their hands on the iPhone 7 from around £17 p/month and the 8 from £22 p/month over 24 months through Taurus, with tax benefits thrown on top. Pair this with a £15 SIMO Airtime connection on either Vodafone, EE or O2 and in both cases businesses can get this tech for under £40 per user per month.
So, what are your thoughts? Will the iPhone 7 and 8 be a big play for your business?
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